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| Important Interview Questions |
Below are some important interview question that will help you face the interview in 2015
What is SEO?
SEO (Search Engine Optimization)
is the process to promote your website to rank higher on SEARP (Search Engine
result Pages). This is very popular and non paid way to promote a website.
What is difference between organic and paid results?
Organic results are displayed on
SEARP for free based on their trust rank and relevancy. While paid results are usually
advertisements often called search network ad displayed on the top, side or the
bottom of SEARP. Every time if someone clicks on the ad then advertiser will be
charged.
What are Meta tags?
Meta tags are used to provide the
information about your WebPages that represent the theme of your webpage like
which type of content is posted on your webpage. Meta information appears on
search results and it is best way to attract the visitors.
Generally 4 types of Meta tags are used in SEO:
Meta description
Meta Title
Meta keyword
Meta rating
Meta Title: Meta title appears on the search result page and it provide
the basic idea to the visitor about the content of webpage. The character limit
for Meta title is 50-60 character. Meta title should contain your main keyword
and should avoid keyword stuffing in the Meta Title.
While writing Meta title we should
write compelling text to attract more visitors.
Meta Description: Meta description is used to describe that the particular
web page has which type of information. The character length of the Meta
description should be between 150-160 characters. Meta description appears on the
SEARP. We therefore should write a compelling description to describe the
webpage in a better manner. Only important keywords should be placed in the
Meta description.
Meta keyword: Although Google denied considering the Meta keyword
tag as a ranking factor but it is still a good medium to tell the Google about your
important keywords.
Meta Rating: It is used to tell the Google about the content of the
webpage that the content of the webpage is adult or not.
What is Keyword density?
It can be defined as the percentage of times a
keyword/Phrase appears on a webpage in comparison of total number of words appears
on that page. Keyword density should not exceed more than 4%.
Formula to calculate the keyword
density: (Number of keyword repetition on webpage) *100/ (total number of words
on the webpage)
What is internal linking? How much internal links should I create for
each page?
Internal links are the links that
point from one page of your website to another page. Internal Linking is the
best way to spread the link juice across your website and make the site
navigation better. It can be declared that how much internal links we should
create for each page but the purpose of internal linking should be to make the
user experience better on your website.
What is on page optimization?
On page optimization techniques
are used to outcome the problems exist in a website. There are various type of
on page technique like content optimization, image optimization, Internal link
optimization etc. The purpose of these on page techniques is to make the website
user friendly and search engines friendly.
Why we use alt tags?
Sometimes image can take long
time to load or may be failed to load so in this case we can use alt tag to
give the information about the image to user. We also can use our important
keywords to rank higher in search results.
What are backlinks?
Backlinks are the links from
another website to your website, sometimes also called incoming links.
What are outbound links?
Outbound links are also called
outgoing links. Links from your website to another website is called outbound
links.
What is Google bot?
Google bot is
a robot or software used by Google to crawl the web pages over the web.
What is crawling?
Crawling is such
process in which Google’s search bot find new and updated WebPages to add them
in Google index.
What is robots.txt?
Robots.txt is a text file used to
prevent the search engines to crawl some specific web pages. If we want search
engine not to crawl a specific web page then we can add that page in the
robots.txt.
What is cloaking?
Cloaking is a black hat technique
in which content displayed to the search engines is dissimilar from that
displayed to the user. It is possible by delivering the content according to
the I.P. address.
What are Google Webmaster tools?
This is a free tool provided by
Google to get lots of information about the website like indexing data,
backlinks, CTR, click, search queries, sitemap status etc.
How to reduce the loading time of a website?
To reduce the loading time of
website we should use external style sheet, minimum Images with low sizes,
acquire better server hosting,
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