Important Interview Questions for 2015

SEO faqs
Important Interview Questions

Below are some important interview question that will help you face the interview in 2015

What is SEO?    
SEO (Search Engine Optimization) is the process to promote your website to rank higher on SEARP (Search Engine result Pages). This is very popular and non paid way to promote a website.

What is difference between organic and paid results?

Organic results are displayed on SEARP for free based on their trust rank and relevancy. While paid results are usually advertisements often called search network ad displayed on the top, side or the bottom of SEARP. Every time if someone clicks on the ad then advertiser will be charged.

What are Meta tags?

Meta tags are used to provide the information about your WebPages that represent the theme of your webpage like which type of content is posted on your webpage. Meta information appears on search results and it is best way to attract the visitors.

Generally 4 types of Meta tags are used in SEO:

Meta description
Meta Title
Meta keyword
Meta rating

Meta Title: Meta title appears on the search result page and it provide the basic idea to the visitor about the content of webpage. The character limit for Meta title is 50-60 character. Meta title should contain your main keyword and should avoid keyword stuffing in the Meta Title.
While writing Meta title we should write compelling text to attract more visitors.

Meta Description: Meta description is used to describe that the particular web page has which type of information. The character length of the Meta description should be between 150-160 characters. Meta description appears on the SEARP. We therefore should write a compelling description to describe the webpage in a better manner. Only important keywords should be placed in the Meta description.

Meta keyword: Although Google denied considering the Meta keyword tag as a ranking factor but it is still a good medium to tell the Google about your important keywords.

Meta Rating: It is used to tell the Google about the content of the webpage that the content of the webpage is adult or not.

What is Keyword density?

It can be defined as the percentage of times a keyword/Phrase appears on a webpage in comparison of total number of words appears on that page. Keyword density should not exceed more than 4%.
Formula to calculate the keyword density: (Number of keyword repetition on webpage) *100/ (total number of words on the webpage)

What is internal linking? How much internal links should I create for each page?

Internal links are the links that point from one page of your website to another page. Internal Linking is the best way to spread the link juice across your website and make the site navigation better. It can be declared that how much internal links we should create for each page but the purpose of internal linking should be to make the user experience better on your website.

What is on page optimization?

On page optimization techniques are used to outcome the problems exist in a website. There are various type of on page technique like content optimization, image optimization, Internal link optimization etc. The purpose of these on page techniques is to make the website user friendly and search engines friendly.

Why we use alt tags?

Sometimes image can take long time to load or may be failed to load so in this case we can use alt tag to give the information about the image to user. We also can use our important keywords to rank higher in search results.

What are backlinks?

Backlinks are the links from another website to your website, sometimes also called incoming links.

What are outbound links?

Outbound links are also called outgoing links. Links from your website to another website is called outbound links.

What is Google bot?       

Google bot is a robot or software used by Google to crawl the web pages over the web.

What is crawling?                                                                                                    

Crawling is such process in which Google’s search bot find new and updated WebPages to add them in Google index.

What is robots.txt?

Robots.txt is a text file used to prevent the search engines to crawl some specific web pages. If we want search engine not to crawl a specific web page then we can add that page in the robots.txt.                                                                            
What is cloaking?

Cloaking is a black hat technique in which content displayed to the search engines is dissimilar from that displayed to the user. It is possible by delivering the content according to the I.P. address.

What are Google Webmaster tools?

This is a free tool provided by Google to get lots of information about the website like indexing data, backlinks, CTR, click, search queries, sitemap status etc.

How to reduce the loading time of a website?

To reduce the loading time of website we should use external style sheet, minimum Images with low sizes, acquire better server hosting, 

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